Phygital
Phygital is a term used to describe the relationship between the physical and digital world. It is commonly used to describe a retail experience or a marketing strategy. In contemporary art, the term is used to explore the theoretical implications of the intersection between physical and digital and new social contexts.
“The future is phygital; The arts have responded to crisis by embracing technology and finding new ways to connect with audiences”
“In true phygital style, this ambitious exhibition of contemporary art leans entirely on AR and it premiered simultaneously in 12 botanic gardens around the world”
“In true phygital style, this ambitious exhibition of contemporary art leans entirely on AR and it premiered simultaneously in 12 botanic gardens around the world”
Donated by Jenny Dunseath