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Convention
A Convention is a generally accepted or traditional way of representing forms of art, which often relate to a particular culture, time and/or medium. Conventions are also an assembly of people who meet for a common purpose or interest.
"Artists learn the 'rules' and conventions so they can decide when to break them" 

"These conventions bring together collectives crafting a community united by like-minded passions for genres, popular forms or certain franchises"
Donated by Ali Eisa